In Autumn 2025, Connie and Trev returned to our screens. But this time, they really meant business. Despite all their efforts over the last two years, people were still thinking Argos are only good for toys. So now they’re here to intervene. By swiping misinformed folk in the dead of night, tying them to a chair in their PJs, and then making them see the error of their ways. 

The film landed with a bang. 5 stars and Ad of the Day on Dave Reviews, and Ad of the day on Campaign.

The film was beautifully shot by Tim McNaughton, ACD’d by Matt Deacon and Ben Fallows, and written by Louella Minter. 

In 2023 British Gas tasked us with coming up with a new brand platform. Something that would tell the nation that they do more than gas. They can take care of everything in your home and bring total peace of mind. After looking at hundreds of ideas, one really jumped out. From Adam McGowen and Danny O’Keaffe. Starring a family of ‘Things’ that British Gas take care of.

Fast forward 12 months and that line on a slide became a creative behemoth. Which took over Gogglebox, Channel 4 idents, The Metro, social channels, most of the OOH sites across the UK. The Things are even on the sides of BG vans and being turned into soft toys.

The platform has already been very well received. Picking up lots of love online. And smashing System One metrics straight out of the gate.

This platform could become a big thing for sure.

Hawkstone is a small brewery with an owner who prides himself on supporting British farming. So when it came to creating a social film that would get plenty of PR, Jeremy was the natural choice to lead this rather unconventional choir.

The film got banned pretty quickly. But by then, it had already it’s job. Going viral and getting millions of views online. And being picked up and reported by many of the big UK news networks.

The film was accompanied by lots of other social assets, print, and even a platform game where Jeremy hurdled lots of farming obstacles. Fuck it’s good.

Christmas shopping. We all know much of a pain it can be. Well in December 2024, Trev decided to give the nation a helping hand. In the form of an Ai pop up store. Where you could chat to a digital Trev about what gift you’re looking for. He’d then offer up a dream gift list. And for a few lucky shoppers, dream prizes.

The pop up was a big hit in Manchester. Gaining lots of local press coverage and lighting up socials. It’s also been nominated for a Campaign Tech Award.

Back in 2013, we were briefed to come up with a brand film for Robinsons, encouraging parents to enjoy more active play with their children. We created 'Pals', starring two boys with an inseparable bond. But then we discover there is more than meets the eye. The reaction to this film was fantastic.

Winning awards at Campaign Big, Cannes, and making AdWeek's Top 10 Global ads.

In 2016, Tesco approached us with quite a large task. They wanted to change the nation’s perception that Tesco doesn’t care about food.

Our response was ‘Food Love Stories’. A fully integrated campaign that tapped into the dishes we all love, and the stories behind them.

After 45 films, 65 posters and 50 in store takeovers, Food Love Stories has transformed the public’s perception, and become the most successful retail campaign in history. Generating growth for nine consecutive quarters. Causing a Balti curry paste shortage when ‘Hot or not curry’ launched! And winning the Cannes Media Grand Prix in 2018.

We worked on British Airways for a couple of years. And it was an absolute blast.

Ahead of the London Olympics, British Airways wanted to come up with a disruptive idea that would show their commitment to Team GB.

We created 'Don't Fly'. A campaign which encouraged the UK to ditch their holiday, and stay in Blighty to support Jess and Co instead.  Online, we created 'Plane Down your Street'. A customisable version of the TVC, where the viewer would see the BA777 drive past their house (with a little help from Google Street View).

The campaign went on to be a huge success. Over 5 million people drove a plane down their street. 25% of digital publicity during the games was BA related. And the airline was voted the number one sponsor of London 2012. It also picked up two arrows at the BTAA, a Creative Circle and a Campaign Big award.

We also created a pre-Olympics film starring bags racing each other around the luggage system at T5 which was super fun. And also, a social stunt called Tweetliner. Where tweets would power a virtual plane in a race across the Atlantic against the new Dreamliner. This won Twitter’s most innovative stunt award.

“Do you have sex?’

“Can you use a phone?”

“Do you have a job?”

It’s hard to believe some of the questions visually impaired people are asked every day.

Which is something we wanted to tackle with Before you Ask. A campaign featuring visually impaired people, setting the record straight. Written by Jane Reader and Hayley Hammond, the ads feature several amazing people from the community who couldn’t wait to tell sighted people what it’s really like living with sight loss.

The campaign features stunning film assets shot by Chris Balmond. An outdoor and press campaign. Not to mention radio, written and performed by Ellen Renton - A visually impaired poet.

The campaign had an instant impact. Picking up lots of positive press PR. But most importantly, getting the community opening up on social media. And Brian Blessed OBE share it too. Random but brilliant.

We Brits love our Pets. We’ll do anything and everything for them. And at Pets at Home, so do we. With everything you need for the special one in your life. Whether it be a new hamster home or lots of the finest clothing for your pooch.

These series of lovely brand ads were CD’d be Loui Bowes, ACD’d by Emma & Ryan, created by Erin & Angela and photographed by George Logan.

In December 2022, we pitched and retained the Pets at Home business with a big idea. That celebrated the nation’s obsession with Pets.

Backed by a national survey that discovered that Brits prefer walking the dog to having sex, and prioritising the happiness of their rabbit over their children, the challange was to bring this to life in an uplifting brand film.

In stepped the brilliant Freddie Powell, to shoot the script written by ourselves, Ted Price and Adam Jackson.

The end result went down very well with the public. Increasing PAH sales upon launch. And also picking up various press love. It also picked up some Kinsale Sharks.

When we were tasked with coming up with a campaign that would increase brand love for British Gas, we knew it wasn’t going to be easy! Certainly not after the last 18 months.

But the brand had a great offer in half price electricity on Sundays, we just had to find an interesting way to talk about ‘Peak Save’.

In stepped Daniel O’Keefe and Adam McGowen with this lovely idea, shot by Traktor.

The campaign was fronted by the epitome of positive British energy - Team GB.

We see these national treasures performing at their peak. But at home. Rather than at the Olympics.

The campaign has been given the brand a huge shot of brand love. And subscriptions to Peak Save have seen a massive spike.

One of the biggest business problems Argos face is a misconception that they’re a glorified toy shop. So in 2023 we created ‘There’s more to Argos’. A platform fronted by Connie the Doll and Trevor the dinosaur, who interact with all the fancy tech and furniture Argos has on offer.

Over the last three years the platform has gone from strength to strength. Argos reappraisal scores continue to rise. While Connie and Trev are now recognisable as Argos than the red logo itself. Bonkers.

Here’s a selection of our favourite work which shows how the toys have evolved.

From sitting on a sofa admiring a lovely cushion, to rocking out in a dream world and going on an Indiana Jones style adventure, it’s been quite the journey for Connie and Trev.

Huge props to the creative teams that helped create this work. Emma&Ryan, Matt&Ben, Charles&Terry, Carl Storey and Pjotr.

'The Chokeables' is one of the campaigns we're most proud of. As this film has been attributed to saving over 50 choking babies lives. Which is just about the greatest response we could have wished for.

In addition to the main film and social outtakes, we also created a charming book. About a pen who went in search of his missing lid. Only to discover it had been swallowed by a baby. This helped to raise money for the charity.

Jelly baby, Princess, lid and marble made not only made headline news, They also helped us pick up a D&AD pencil and a Creative Circle too. Thanks guys.   

We’ve been very lucky in our career when it comes to automotive brands.

Having grown up admiring Audi and VW campaigns, we were given the honour of creative directing both these accounts. In the form of Audi Global and VW Commercial Vehicles. This led to lots of fun and varied work.

From a comedy content series for Audi, poking fun at when Ai doesn’t quite get you. To a campaign which gets inside the head of the small business and VW van owner.

Big thanks to all the amazing people we collaborated with to create this work.

Sam Brown, Harold Zwart, Mike McGuire to name but a few.

What a ride.

Over the last few years, Christmas had seen many misfires thanks to various lockdowns and curveballs.

So 2022 was gunna be a big one. When you had as many people over as possible. Problem is, how to you cater for the world and it’s dog descending upon you for 2 days in December?

Simple. Argos has got you covered.

As we showed in this campaign, which took over TV, cinema, outdoor and social. Reminding people of all the tribes they’d soon be seeing. From the aunts with boozy trifles, to the feral nephews armed to the teeth with Nerf guns.

The campaign landed very well. Making many top 5 Christmas ad lists. And gaining quite a few ad of the days too. Argos also sold a lot more ‘bigger bowls’ than they ever expected.

At the start of 2020, Aunt Bessies asked us to come up with a new platform for the brand. Something rooted in ‘care’ that would emotionally resonate with the public. Jesse Little came up with the brilliant idea of ‘Caring is the hardest thing we do’. A fresh take on care. Which heroes the things we do for the ones we love.

The launch film for the platform was ‘Nan’. A story which is very close to Chris. As this is actually his story. About his amazing ‘Nanna June’, who was certified blind at the age of 16. But still cooked an amazing roast for the family every Sunday. June was played by Julie Bennet. A blind actor who played the role beautifully, under the amazing direction of Tom Green.

The response to the film has been quite something. It got Pick of the Day on Campaign and Dave Reviews. ‘Nan’ also got lots of PR in the US when AdAge gave it the Editor’s pick.

But best of all, the film was picked up by the BBC. Who interviewed Chris on Radio 4, in a show dedicated to people living with disabilities. As the ad broke boundaries by casting a blind person in a leading role.

We hope this will open the door for more of the same.

At the start of 2021, Rebel Kitchen approached us with an interesting brief. They wanted to create a billboard that would show their rebel credentials, but also, grab headlines.

Our answer were a series of posters which show both sides of Mylk. At first glance, they appear clean and wholesome. But then we reveal a more rebellious message. In this case, something for the then president of the United States, who was encouraging his supporters to storm Capitol Hill.

The billboards certainly got headlines. News sites in the US picked up on these posters, as did journalists in the UK. The ex President of the United States was unavailable for comment.

In 2017, we won the bwin pitch with an idea that was a world first - Betting ads you can actually bet on. Thanks to this fully integrated campaign, nearly half a million people bet on 'The Race'. With the result being revealed two weeks later, in the middle of the Champions League semi final. 

The response was so good, that when it came to creating an ad for the 2018 World Cup, the brand stayed with our pitch winning idea. ‘Who Stole the Cup?’ was a heist film that invited the viewer to bet on which football icon they thought had stolen the trophy.

The campaign picked up gongs at Campaign Big, the Ciclope awards, and even managed to shift bwin’s share price globally by 26%.