'The Chokeables' is one of the campaigns we're most proud of. As this film has been attributed to saving over 50 choking babies lives. Which is just about the greatest response we could have wished for.
In addition to the main film and social outtakes, we also created a charming book. About a pen who went in search of his missing lid. Only to discover it had been swallowed by a baby. This helped to raise money for the charity.
Jelly baby, Princess, lid and marble made not only made headline news, They also helped us pick up a D&AD pencil and a Creative Circle too. Thanks guys.