In 2017, we won the bwin pitch with an idea that was a world first - Betting ads you can actually bet on. Thanks to this fully integrated campaign, nearly half a million people bet on 'The Race'. With the result being revealed two weeks later, in the middle of the Champions League semi final.
The response was so good, that when it came to creating an ad for the 2018 World Cup, the brand stayed with our pitch winning idea. ‘Who Stole the Cup?’ was a heist film that invited the viewer to bet on which football icon they thought had stolen the trophy.
The campaign picked up gongs at Campaign Big, the Ciclope awards, and even managed to shift bwin’s share price globally by 26%.
We’ve been Creative Directors on Audi Global since 2017. During which time we’ve won 7 out of our last 8 pitches. Pulling in over €2m in revenue. One of the latest pitches we won was for the Audi R8. The centre piece of the integrated campaign was this film which shows a city fighting to get behind the new R8. The execution ran in the US, China, and all over Europe. Supported by many social assets. The film was voted pick of the week by Campaign, AdWeek and Shots.
Writers: David Laser & Thibault Michal
Director: Sam Brown
We were Creative Directors on the Tesco business for 2 years. When the supermarket first arrived at BBH, we had somewhat of a mountain to climb. After much PR scandal and misfiring comms, the brand had become one of most vilified and distrusted in the country. So how could we turn the fortunes around? We found the answer in one of the brand's greatest assets - Help. Within 18 months, the brand went from Christmas Turkey to Campaign’s 'Brand of the year'. With a record breaking return to profit. Here are a few social films we created for Tesco, helping out the British public. Which Dave Lewis loved so much he started to run on TV.
Writers: Kate Murphy, Steph Flynn & Liv Shortland, Jack Smedley & George Hackforth Jones.
A tactical ad that ran in national press the day that Boris Johnson took on the toughest job in politics. The media companies did us a solid by getting the ad amongst all the Boris chat. Mostly about him being out of his depth, and needing a miracle to do the job. Or, a bowl of Weetabix perhaps? The ad also appeared on social media, when both pro and anti Boris voters started to retweet in their droves. Big thanks to Oli Short, Natasha Eastwood and Jessica Grogan for coming up with the idea.
Back in 2013, we were briefed to come up with a brand film for Robinsons, encouraging parents to enjoy more active play with their children. We created the film 'Pals', starring two boys with an inseparable bond. But then we discover there is more than meets the eye. The reaction to this film was fantastic.
Winning awards at Campaign Big, Cannes, and making AdWeek's Top 10 Global ads.
As well as Audi, we are also the Creative Directors on the Volkswagen Commercial Vehicles business. Having lead and won the pitch at the end of 2018. The account has started to generate lots of interesting work. Including this poster campaign for their new electric fleet, which launched at the Birmingham Van Show.
Writers: Tom Cauvain & Lance Boreham
Vans and football. Much like Arsenal’s back four, it's hard to get them to work together. So when Volkswagen Commercial Vehicles announced that they’d secured the front page of the Premiership supplement to ‘do something about football and vans’ we were rightly concerned. Would we really have to run an ad featuring a VW Crafter and some cringey line about ‘As solid as Virgil Van Dijk’ ? Thankfully not. As Tom and Aubrey came up with a much better solution. This funny ad, which appealed to people with serious ‘van’ knowledge.
Writers: Tom & Aubrey
We became Creative Directors on the Weetabix account in 2016. During which time, we have helped the brand relaunch their brilliant line 'Have you had your Weetabix?'. We kicked this off with a new brand film called ‘Jack’ This film went on to be a huge success. 'Jack' is the best performing commercial Weetabix have ever made. Driving record sales of £151m.
Writers: Ray Chan and Simon Cenamor
Director: Tore Fransen
In 2016, Tesco approached us with quite a large task. They wanted to change the nation’s perception that Tesco doesn’t care about food. Our response was ‘Food Love Stories’. A fully integrated campaign that tapped into the dishes we all love, and the stories behind them. After 45 films, 65 posters and 50 in store takeovers, Food Love Stories has transformed the public’s perception, and become the most successful retail campaign in history. Generating growth for nine consecutive quarters. Causing a Balti curry paste shortage when ‘Hot or not curry’ launched! And winning the Cannes Media Grand Prix in 2018.
'The Chokeables' is one of the campaigns we're most proud of. As this film has been attributed to saving over 50 choking babies lives. Which is just about the greatest response we could have wished for. Jelly baby, Princess, lid and marble made not only made headline news, They also helped us pick up a D&AD pencil and a Creative Circle too. Thanks guys.
As part of the Chokeables integrated campaign, we also created a children’s book. Something that would entertain children, and educate parents. All the proceeds from ‘The Pen that lost his lid’ went directly to St John’s.
Writers: Us Illustrator: Oliver Jeffers
Ahead of the London Olympics, British Airways wanted to come up with a disruptive idea that would show their commitment to Team GB. We created 'Don't Fly'. A campaign which encouraged the UK to ditch their holiday, and stay in Blighty to support Jess and Co instead. Online, we created 'Plane Down your Street'. A customisable version of the TVC, where the viewer would see the BA777 drive past their house (with a little help from Google Street View). The campaign went on to be a huge success. Over 5 million people drove a plane down their street. 25% of digital publicity during the games was BA related. And the airline was voted the number one sponsor of London 2012. It also picked up two arrows at the BTAA, a Creative Circle and a Campaign Big award.
When it comes to van advertising, you’d be hard pushed to find many ads that don’t feature men in hard hats, going a hard day’s graft to the tune of an 80s rock track. So when it came to creating a brand campaign for VW, we wanted to create something different. Our response was these three films, which get inside the minds of the consumer. Showing how VW understand what makes them tick. And how they can work with them to make their businesses grow.
Writers: Ben Edwards & Guy Hobbs
Director: Mike McGuire
A cross section of print we did as Creative Directors on Tesco. Some helpful executions - such as press ads you can use to measure up your kids back to school shoes. A print campaign we created for the Star Wars event. And also, Sir John Hegarty’s favourite BBH ad in years - Our vinyl poster. An all staff email we will treasure forever. As Sir John NEVER sends all staff emails.
Writers: Us, Rob Ellis, Rick Hooley, Steph Flynn & Olivia Shortland, Madelien Scholten & Helena Delgado.
A TVC we created in the run up to the London Olympics. 'The Race' showed how Heathrow was ready to welcome the world in 2012. The ad was very well received. It launched on Facebook and Google + and created a record breaking number of media impressions for British Airways. It was also Campaign’s pick of the week.
With Christmas fast approaching, KFC wanted to come up with a film that would cut through the whimsical festive clutter. Our response was a 60” Christmas song about people settling their differences because of their love for 11 herbs and spices. The film broke during the X Factor finals. And was followed up in social with the choir singing songs which helped members of the public apologise to one another.
Pick of the week in Campaign, AdWeek and Shots. Shortlisted at Campaign Big, D&AD and Cannes Lions.
A film we creative directed for KFC's launch of Pulled Chicken (trust me. It tastes better than it sounds). Voted 'Ad of the week' in Campaign March 2014.
Writers: Mads & Anders
In 2017, Anthony Joshua was about to face Wladimir Klitschko in the biggest boxing match the country has ever seen. Under Armour asked us to come up with a punchy (pun intended) execution to run if AJ won.
This was the idea we presented. But the client wouldn’t buy the executions, as they were nervous it was “The kind of headline the Daily Star will run*”. AJ of course went on to knock out Wladimir in the 11th round. And the opportunity to celebrate this iconic moment was wasted. Shame. If only the client had been as brave as AJ.
*The Daily Star didn’t run this headline.
A digital idea we creative directed to announce the arrival of the British Airways Dreamliner. This saw a virtual plane, powered by Tweets, race our latest aircraft in realtime across the Atlantic. The event was a huge success. People were maxing out their Twitter accounts in order to fuel the Tweetliner and win tickets. The idea picked up Twitter's award for the most innovative campaign of the year.
Writer: Hannah Tarpey
In the run up to the Brazil World Cup, the Guardian were looking for a campaign that would give their coverage a point of difference. We created this press campaign, reminding everyone that the Guardian always gives you the whole picture. Not a biased view. The ads gained a lot of traction.
Winning gongs at Campaign Big, and being shortlisted at D&AD and Cannes. It also picked up Campaign's ad of the week, not to mention a threat of legal action from FIFA and Sep Blatter.
A radio commercial we created for the Weetabix Fuel for Big Days campaign.
This picked up a Campaign Big award
A few films we created for the launch of Google Chrome. Using a fun word game to demonstrate how you could now browse as fast as you could think.