In 2017, we won the bwin pitch with an idea that was a world first - Betting ads you can actually bet on. Thanks to this fully integrated campaign, nearly half a million people bet on 'The Race'. With the result being revealed two weeks later, in the middle of the Champions League semi final.
The response was so good, that when it came to creating an ad for the 2018 World Cup, the brand stayed with our pitch winning idea. ‘Who Stole the Cup?’ was a heist film that invited the viewer to bet on which football icon they thought had stolen the trophy.
The campaign picked up gongs at Campaign Big, the Ciclope awards, and even managed to shift bwin’s share price globally by 26%.