“Do you have sex?’
“Can you use a phone?”
“Do you have a job?”
It’s hard to believe some of the questions visually impaired people are asked every day.
Which is something we wanted to tackle with Before you Ask. A campaign featuring visually impaired people, setting the record straight. Written by Jane Reader and Hayley Hammond, the ads feature several amazing people from the community who couldn’t wait to tell sighted people what it’s really like living with sight loss.
The campaign features stunning film assets shot by Chris Balmond. An outdoor and press campaign. Not to mention radio, written and performed by Ellen Renton - A visually impaired poet.
The campaign had an instant impact. Picking up lots of positive press PR. But most importantly, getting the community opening up on social media. And Brian Blessed OBE share it too. Random but brilliant.
