In December 2022, we pitched and retained the Pets at Home business with a big idea. That celebrated the nation’s obsession with Pets.
Backed by a national survey that discovered that Brits prefer walking the dog to having sex, and prioritising the happiness of their rabbit over their children, the challange was to bring this to life in an uplifting brand film.
In stepped the brilliant Freddie Powell, to shoot the script written by ourselves, Ted Price and Adam Jackson.
The end result went down very well with the public. Increasing PAH sales upon launch. And also picking up various press love. It also picked up some Kinsale Sharks.
