We worked on British Airways for a couple of years. And it was an absolute blast.
Ahead of the London Olympics, British Airways wanted to come up with a disruptive idea that would show their commitment to Team GB.
We created 'Don't Fly'. A campaign which encouraged the UK to ditch their holiday, and stay in Blighty to support Jess and Co instead. Online, we created 'Plane Down your Street'. A customisable version of the TVC, where the viewer would see the BA777 drive past their house (with a little help from Google Street View).
The campaign went on to be a huge success. Over 5 million people drove a plane down their street. 25% of digital publicity during the games was BA related. And the airline was voted the number one sponsor of London 2012. It also picked up two arrows at the BTAA, a Creative Circle and a Campaign Big award.
We also created a pre-Olympics film starring bags racing each other around the luggage system at T5 which was super fun. And also, a social stunt called Tweetliner. Where tweets would power a virtual plane in a race across the Atlantic against the new Dreamliner. This won Twitter’s most innovative stunt award.
