At the start of 2021, Rebel Kitchen approached us with an interesting brief. They wanted to create a billboard that would show their rebel credentials, but also, grab headlines.
Our answer were a series of posters which show both sides of Mylk. At first glance, they appear clean and wholesome. But then we reveal a more rebellious message. In this case, something for the then president of the United States, who was encouraging his supporters to storm Capitol Hill.
The billboards certainly got headlines. News sites in the US picked up on these posters, as did journalists in the UK. The ex President of the United States was unavailable for comment.