When we were tasked with coming up with a campaign that would increase brand love for British Gas, we knew it wasn’t going to be easy! Certainly not after the last 18 months.
But the brand had a great offer in half price electricity on Sundays, we just had to find an interesting way to talk about ‘Peak Save’.
In stepped Daniel O’Keefe and Adam McGowen with this lovely idea, shot by Traktor.
The campaign was fronted by the epitome of positive British energy - Team GB.
We see these national treasures performing at their peak. But at home. Rather than at the Olympics.
The campaign has been given the brand a huge shot of brand love. And subscriptions to Peak Save have seen a massive spike.
