At the start of 2020, Aunt Bessies asked us to come up with a new platform for the brand. Something rooted in ‘care’ that would emotionally resonate with the public. Jesse Little came up with the brilliant idea of ‘Caring is the hardest thing we do’. A fresh take on care. Which heroes the things we do for the ones we love.
The launch film for the platform was ‘Nan’. A story which is very close to Chris. As this is actually his story. About his amazing ‘Nanna June’, who was certified blind at the age of 16. But still cooked an amazing roast for the family every Sunday. June was played by Julie Bennet. A blind actor who played the role beautifully, under the amazing direction of Tom Green.
The response to the film has been quite something. It got Pick of the Day on Campaign and Dave Reviews. ‘Nan’ also got lots of PR in the US when AdAge gave it the Editor’s pick.
But best of all, the film was picked up by the BBC. Who interviewed Chris on Radio 4, in a show dedicated to people living with disabilities. As the ad broke boundaries by casting a blind person in a leading role.
We hope this will open the door for more of the same.
