Did you know that Argos is the biggest stockist of Apple products after Apple? Or that they sell the finest furniture and latest homewares?
Probably not. Because when the UK thinks of Argos, they think of one thing. And that’s TOYS.
To help shake off the stigma of being a giant toy shop, we created a reappraisal campaign. Starring the last two characters you’d expect to talk about all this cool stuff - two toys. Connie the doll (voiced by Ruth Bratt) and Trev the dinosaur (voiced by Charlie Cooper).
Written by Ryan Delaney and Emma Thomas, and shot by James Rouse, the films show Connie and Trev interacting with all this cool merch.
The campaign ran across TV and social. Not the mention as a series of fun idents during Corrie.
This was supported by OOH. Including a monster IMAX site. Which we wrapped with Connie’s golden locks.
The campaign was a big success. Setting new records for effectiveness at Argos. And picking up plenty of industry PR too. Also, sales in the Connie and Trev have gone up 400%!
