Over the last few years, Christmas had seen many misfires thanks to various lockdowns and curveballs.
So 2022 was gunna be a big one. When you had as many people over as possible. Problem is, how to you cater for the world and it’s dog descending upon you for 2 days in December?
Simple. Argos has got you covered.
As we showed in this campaign, which took over TV, cinema, outdoor and social. Reminding people of all the tribes they’d soon be seeing. From the aunts with boozy trifles, to the feral nephews armed to the teeth with Nerf guns.
The campaign landed very well. Making many top 5 Christmas ad lists. And gaining quite a few ad of the days too. Argos also sold a lot more ‘bigger bowls’ than they ever expected.
