In 2016, Tesco approached us with quite a large task. They wanted to change the nation’s perception that Tesco doesn’t care about food. Our response was ‘Food Love Stories’. A fully integrated campaign that tapped into the dishes we all love, and the stories behind them. After 45 films, 65 posters and 50 in store takeovers, Food Love Stories has transformed the public’s perception, and become the most successful retail campaign in history. Generating growth for nine consecutive quarters. Causing a Balti curry paste shortage when ‘Hot or not curry’ launched! And winning the Cannes Media Grand Prix in 2018.