In the run up to the Brazil World Cup, the Guardian were looking for a campaign that would give their coverage a point of difference. We created this press campaign, reminding everyone that the Guardian always gives you the whole picture. Not a biased view. The ads gained a lot of traction.
Winning gongs at Campaign Big, and being shortlisted at D&AD and Cannes. It also picked up Campaign's ad of the week, not to mention a threat of legal action from FIFA and Sep Blatter.