Ahead of the London Olympics, British Airways wanted to come up with a disruptive idea that would show their commitment to Team GB. We created 'Don't Fly'. A campaign which encouraged the UK to ditch their holiday, and stay in Blighty to support Jess and Co instead. Online, we created 'Plane Down your Street'. A customisable version of the TVC, where the viewer would see the BA777 drive past their house (with a little help from Google Street View). The campaign went on to be a huge success. Over 5 million people drove a plane down their street. 25% of digital publicity during the games was BA related. And the airline was voted the number one sponsor of London 2012. It also picked up two arrows at the BTAA, a Creative Circle and a Campaign Big award.